Susan is a User Experience copywriting expert who’s spent the last 10 years writing razor-sharp web copy for everyone from bookkeepers to Booking.com. In this episode, Susan breaks down what UX copywriting is and why good copywriting is key when it comes to sales.

Today I run through the specifics of what I outsource in my business and how I actually make more profit by doing so. The list includes branding, copywriting, my website, expanding my team and how I’ve worked at perfecting the art of delegating.

Have you wondered what a bookkeeper actually does? How can they actually help you in your business? Can I just do it all myself? In this episode, I’m taking you through exactly what it looks like behind the scenes of a bookkeeping business. I’ll be giving you clarity on what we do, when you should hire a bookkeeper, the benefits and misconceptions and much more.

Last week I was impacted by the devastating floods in Northern New South Wales. Whilst returning home, I became stuck on a flooded highway for the night sheltering in a tunnel with many other people.
In this episode, I’m sharing 7 business lessons I learned from a natural disaster.

In this episode, I’m talking about all things cash. We’ll explore how to better manage your cash, create a cash flow forecast, and my top tips for how to quickly increase cash in your business.

Do you have a budget in your business. In this episode, I’m going to discuss everything you need to know about budgeting and why you need one in your business.

We’re often sold the narrative that generating 7 figures will open up a whole new world. That life will be better somehow and we’ll finally feel like we’ve ‘made it’. But guess what? Once you’ve reached 7 figures… you’ll want to reach multi-7 figures and so on. In today’s episode, I’m sharing with you why I’m NOT aspiring to have a 7 figure business - not now and not any time soon.

In Australia, there are three different types of business structures: sole trader, partnership and company. I want you to understand the differences in the structures because I want you to have a thorough understanding of the different ways you can pay yourself, claim tax and set up your business.

In this episode, I’m chatting about how bookkeeping is the key to business success. I’ll explore exactly what bookkeeping entails and 10 key reasons why it’s so important for your business. From profit to tax statements, accurate and comprehensive bookkeeping will save you from a headache further down the road.

It’s my mission to help small business owners succeed by having a strong handle on their financials and numbers. Time and time again I have clients asking me how they can improve their finances and bring clarity to their accounting so I wanted to share some tips with you today. In this episode, I’m sharing 3 steps that you can do straight away to improve your business finances.

Welcome to the Straight Up Small Business podcast. This podcast is for entrepreneurs who want to take their business to the next level of profit through a better understanding of their financials.