Communicating value through copywriting with Susan Reoch

Practical business tipsStraight Up interviews
Written By Zoe Scott

EPISODE 10

 
 

Notes

Continuing on from last week’s episode talking about outsourcing, I’m speaking today with an amazing copywriter, Susan Reoch, about communicating value through copywriting. 

Susan is a User Experience copywriting expert who’s spent the last 10 years writing razor-sharp web copy for everyone from bookkeepers to Booking.com. She helps other copywriters skill up on user experience inside her group coaching program UX to Profit. Her weekly newsletter is packed with copy, website, and UX tips told in an un-boring way.

Copywriting was one of the first things I outsourced when developing my website and I continue to outsource copywriting for email funnels, website updates, and ongoing sales copy. 

In this episode, Susan breaks down what UX copywriting is and why good copywriting is key when it comes to sales. We discuss some of the mistakes she sees being made across the board, DIY copywriting and the biggest lessons she’s learned from running her own business.

We also talk about Susan’s respect for the numbers side of her business, despite being a creative at heart.

I hope you love this conversation as much as I did and enjoy learning more about the power of UX copywriting to communicate value to your customers. 

Where to Find Susan:

Instagram: https://www.instagram.com/susanreoch_copywriter/

Website: https://susanreochcopywriter.com/

 

About the
Author

Bec is a chartered accountant who worked at Australia’s big firms and banks for 15-years. Faced at a crossroads in her career, she backed herself, left her corporate job and launched Straight Up Bookkeeping. 3 years and 5 staff later, Straight Up Bookkeeping is one of Australia’s leading virtual bookkeeping businesses for creatives, with a mission to free business owners from financial stress so they can grow their empires.

 
 

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