How purpose-led brands can market effectively and authentically to attract values-led audiences with Natalie Dean Weymark
EPISODE 64
Notes
Today, I’m chatting with one of our amazing bookkeeping clients Natalie Dean Weymark. Natalie is the co-founder and director of Compass Studio, an independent PR and marketing agency that specialises in responsible, purpose-led brands.
In this episode, we talk all about B Corp matters, how purpose-led businesses can market authentically to attract values-led audiences, and what Compass Studio is up to this year.
B Corp, also known as Benefit Corporations, is a type of for-profit company legally required to balance the interests of its shareholders with the interests of society and the environment. There are a collection of 520 Australian and New Zealand brands that are formally committed to preserving the planet and the well-being of people. B Corp is a third party audited certification that measures impact across five categories: workers, customers, governance, environment, and community. Natalie describes it as a business alliance that exists here in Australia, but also globally.
I was motivated and inspired by Natalie and wanted to be a part of the B Corp movement. Natalie highlights how it not only helps the environment and people across the world, it also helps with your external marketing. B Corp businesses can differentiate themselves from their competitors by emphasizing their commitment to social and environmental responsibility. This can help them stand out in a crowded market and appeal to customers who prioritise sustainability and social impact.
As a business, Natalie reminds us it's really important to get clear on your values and be very specific. These aren't lofty ideals. They're meant to be very real-life things that you are committing to on a daily basis for your business and start with taking small steps.
Tune in to find out more about B Corp businesses, how Natalie runs Compass Studios as a B Corp business, Natalie’s marketing strategies and everything she has planned for Compass Studio this year.
LINKS:
Business Impact Assessment Tool: B Impact Assessment (bcorporation.net)
Where to Find Natalie:
Website: https://compass-studio.com/
Instagram: @compass_studio
Facebook: @CompassStudio
LinkedIn: COMPASS STUDIO | LinkedIn
About the
Author
Bec is a chartered accountant who worked at Australia’s big firms and banks for 15-years. Faced at a crossroads in her career, she backed herself, left her corporate job and launched Straight Up Bookkeeping. 3 years and 5 staff later, Straight Up Bookkeeping is one of Australia’s leading virtual bookkeeping businesses for creatives, with a mission to free business owners from financial stress so they can grow their empires.
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