My 5 lessons from course creation and launching
EPISODE 65
Notes
This episode changes it up from the accounting and sustainability topics I’ve been discussing recently to share my experience on course and program creation and launching.
I think my experience is useful to share because I’m not a launching or course-making professional. I’m a bookkeeping business owner, who runs a team of bookkeepers. We have many clients to take care of, so I create and launch courses on the side of my business-as-usual (BAU) work. I have learnt a lot over the years, and in this episode I share my five top lessons to create and launch that course you’re dreaming of.
First up, I discuss how imposter syndrome and comparisonitis don’t stop me from moving forward anymore. Self-limiting beliefs can be paralysing and I explain how I overcome these and focus on the unique perspective and knowledge that I bring.
I have learnt that if you feel called to create a course, even if there are other comparable offers out there in the world out there already, you should still do it. Your unique voice deserves to be heard, so don’t waste time grappling with those imposter syndrome vibes for too long.
In today’s episode I also share:
Why I have chosen to create both evergreen and live launch courses and what to focus on when choosing which one will suit you and your business
Why following the traditional ‘rules’ of launch strategy 101 didn’t work for me and how you can do it your way and be successful
The costs and benefits of creating passive income streams
How having courses can help position you as an expert and be leveraged in other parts of your business
How I overcome the fear that always appears when I create a new course, and the importance of listening to your intuition
If you're thinking of creating a course in your own business, I urge you to do it - you will not regret it.
LINKS:
About the
Author
Bec is a chartered accountant who worked at Australia’s big firms and banks for 15-years. Faced at a crossroads in her career, she backed herself, left her corporate job and launched Straight Up Bookkeeping. 3 years and 5 staff later, Straight Up Bookkeeping is one of Australia’s leading virtual bookkeeping businesses for creatives, with a mission to free business owners from financial stress so they can grow their empires.
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