How to spend less time on Reels while making more money with Alyona Polishchuk
EPISODE 61
Notes
Instagram Reels have become such a powerful business tool when it comes to sharing what we do and attracting our ideal clients. But the trends seem to change so quickly, it can be hard to keep up or feel like we’re nailing any of it. Today, I chat with Alyona Polishchuk, who shares her thoughts on how to spend less time on Reels while making more money.
Alyona is an Instagram business coach and Reels creator who helps online business owners monetise their Instagram with the power of Reels. With 10 years of experience in TV production, Alyona knows how to tell a video story like no other. She helps her clients zero in on their messaging in order to create content with ease and reduce the stress that often comes with showing up on socials.
Alyona gives us a rundown on Instagram’s latest shift and how they’re getting back to their roots - static posts and traditional video content. However, Alyona believes that Reels aren’t going anywhere and are still a powerful tool in promoting your business online. She gives us her advice on creating content that is genuine and uniquely ‘you’, which helps to build your audience’s connection to your brand.
We discuss what makes a good Reel in 2023, and Alyona shares some examples of simple video content you can use to serve your audience and provide them with valuable, free content. She assures us that we can say goodbye to making those uncomfortable lip-syncing videos and that Instagram now favours speaking Reels and good old fashioned 'being yourself.'
Showing up on social media doesn’t have to be a headache, and you don’t need to follow the pack in how you create. Alyona believes that showing up in a way that feels right to you is the best way to stay committed to sharing your valuable content with others.
We talk about the importance of always having a goal behind each piece of content you create, and how a simple Reel has the potential to drive traffic to your business and create final sales. Alyona gives us advice on the simple ways to create calls-to-action on your Instagram posts and funnel people into your direct messages.
Reels have the potential to help you attract your ideal clients and really position yourself as the go-to expert in your industry. All you need is a simple strategy, a goal and a little imagination.
So what are you waiting for?
LINKS:
Connect with Alyona: @alyona.social
Register your interest in the Bookkeeping it Real Mentoring Program here >
Check out my course Bookkeeping it Real here >
About the
Author
Bec is a chartered accountant who worked at Australia’s big firms and banks for 15-years. Faced at a crossroads in her career, she backed herself, left her corporate job and launched Straight Up Bookkeeping. 3 years and 5 staff later, Straight Up Bookkeeping is one of Australia’s leading virtual bookkeeping businesses for creatives, with a mission to free business owners from financial stress so they can grow their empires.
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