Doing business your way with Rachel Green

Practical business tipsStraight Up interviews
Written By Zoe Scott

EPISODE 35

 

Notes

Today we are joined by Rachel Green, an SEO website copywriter who serves brands that are big on purpose.

In this conversation, Rachel shares how she ended up in such a specific niche and the ways niching is a powerful way to stand out. Rachel does business her own way - in a manner that is purpose-driven, sustainable and brings her joy.

Rachel explains what an SEO copywriter is and how powerful it can be to outsource (you don’t have to be an expert in everything).

We talk about how Rachel deals with comparisonitis, and her hard-won wisdom from seven years in business. Recently, Rachel’s really focused on stretching her safe space, and she reveals how invigorating this has been as she grows and evolves her business.

Whether you’re new to business or have been in the game for a while now, Rachel’s approach to life and business is inspiring.

LINKS:

Rachel’s resource: 10 DIY SEO wins you can make today

Where to find Rachel Green:

 

About the
Author

Bec is a chartered accountant who worked at Australia’s big firms and banks for 15-years. Faced at a crossroads in her career, she backed herself, left her corporate job and launched Straight Up Bookkeeping. 3 years and 5 staff later, Straight Up Bookkeeping is one of Australia’s leading virtual bookkeeping businesses for creatives, with a mission to free business owners from financial stress so they can grow their empires.

 
 

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Zoe Scott
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6 practical tips for managing comparistonitis