Building a digital product empire with Carinda Gosling
EPISODE 20
Notes
This week I'm bringing you word-nerd, marketing expert and digital product mentor, Carinda Gosling. Carinda is the director of marketing company, This Is Co. Carinda has been helping small businesses for over 10 years get seen, loved and sell through copy, content and compelling marketing.
Since 2020, Carinda has been helping solopreneurs ignite and scale their business income, impact and enjoyment through digital products.
Carinda’s digital products have made over $1,000,000 in sales in under 2 years while she sleeps! The majority of these sales came from only two products and have a low price point.
In this episode, Carinda is here to explore how to build a digital product empire. Digital products set you up for a snowball effect in your business down the road where your clients will be searching for more ways to work with you.
Carinda shares where to begin when you have the desire to create a digital product and launch it to the world. Digital products aren’t get rich quick schemes - they’re designed to bottle your expertise and wisdom into a document that doesn’t need you there and helps people achieve outcomes.
Carinda provides us with problem and solution awareness for marketing, why she has a low price point, valuable and actionable social media tips, organic marketing and content, advertising wisdom, outsourcing bookkeeping and how to use Facebook ads to boost the visibility of your products and services.
Remember, ads can only boost a good business, they can’t fix a bad one.
Carinda takes us through how all we need is a head, heart and a laptop. Don’t let excuses hold you back. You’ll find so much value in our conversation today that you can apply to your own business to stand out online.
Where to find Carinda Gosling:
About the
Author
Bec is a chartered accountant who worked at Australia’s big firms and banks for 15-years. Faced at a crossroads in her career, she backed herself, left her corporate job and launched Straight Up Bookkeeping. 3 years and 5 staff later, Straight Up Bookkeeping is one of Australia’s leading virtual bookkeeping businesses for creatives, with a mission to free business owners from financial stress so they can grow their empires.
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